The second tourism-oriented country promotion ministerial meeting (headed by the prime minister) was held on June 11 and summarized the “Action Program towards Tourism-oriented Country”. In response to the action plan, Japan Tourism Agency, METI JNTO and JETRO made up the “Collective Action Plan for increasing the foreign visitors to Japan”
Those four government and government entities will actively be involved to strengthen the promotion for increasing the foreign visitors utilizing their tangible and intangible resources effectively.
Japan’s four organizations - Japan Tourist Agency, Ministry of Economic and Industry, Japan National Tourist Organization (JNTO) and Japan External Trade Organization (JETRO) - have formulated a Joint Action Plan for increasing the Number of Foreign Visitors. The plan was drawn up based on the Action Program toward the Realization of Japan as a Tourism-oriented Country, which was compiled at the second meeting of the Ministerial Council on the Promotion of Japan as a Tourism-oriented country (chaired by the Prime Minister), held on June 11.
Hereafter, the country will undertake various efforts to increase the number of foreign visitors to Japan by further strengthening efforts which effectively utilize both tangible and intangible resources that the four organizations possess at home and abroad.