クラウドファンディング・イン・ジャパンーーファッションで地球を救う！FEEDミニフォトブック作成プロジェクト
米国のブッシュ元大統領の姪でありWFP 国連世界食糧計画の名誉スポークスパーソンとして活動していたローレン・ブッシュ氏。ファッション誌VOGUEの表紙を飾るなど、ファッション・モデルとしても活躍していた同氏は、慈善家として、モデルとして、妻として―いま、世界中から最も注目を集めている一人。
Rating
50
Translation / English
- Posted at 26 Jan 2013 at 04:21
Crowd-funding in Japan – Save the earth with Fashion! FEED min-photo book project
Lauren Bush is a niece of former president Bush, also known as an honorable spokesperson of WFP (World Food Program). She was also a fashion model and had appeared on the cover of VOGUE. Now, she is the one of the most remarkable people in the world as a philanthropist, a model, and a wife.
Lauren Bush is a niece of former president Bush, also known as an honorable spokesperson of WFP (World Food Program). She was also a fashion model and had appeared on the cover of VOGUE. Now, she is the one of the most remarkable people in the world as a philanthropist, a model, and a wife.
Rating
58
Translation / English
- Posted at 25 Jan 2013 at 15:08
Cloud funding in Japan --- Save the world with fashion! Project to create a FEED mini-photo book.
Former US President Bush's niece, Lauren Bush, is an honorary spokeswoman for the UN World Food Programme (WFP). Having previously designed covers for Vogue magazine and worked as a fashion model herself, now, she is gaining attention throughout the world as a philanthropist, as a model, and as a wife.
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Former US President Bush's niece, Lauren Bush, is an honorary spokeswoman for the UN World Food Programme (WFP). Having previously designed covers for Vogue magazine and worked as a fashion model herself, now, she is gaining attention throughout the world as a philanthropist, as a model, and as a wife.
そんなローレン・ブッシュ氏によって2006年にNYで立ち上げられたブランドが「FEED」だ。「バッグを買うことで、世界中のお腹をすかせた子ども達に給食を届ける」というコンセプトをもとに、これまでに6800万食以上の給食を子ども達に届けてきた。FEEDにはバッグやTシャツをはじめとした様々なアイテムが揃っており、ファッションを楽しみながら社会貢献をすることが可能となる。
Rating
50
Translation / English
- Posted at 26 Jan 2013 at 04:22
“FEED” is a brand that Lauren Bush established in 2006 in NY. Based on her concept, “deliver meal to the starved children in the world by buying bags”, she has delivered more than 68 million meals to the children so far. FEED’s collection varies from bags andT shirts to various products and you can contribute to the society while you enjoy fashion.
Rating
52
Translation / English
- Posted at 26 Jan 2013 at 20:58
'FEED' is a brand launched at NY in 2006 by Lauren Bush. With a concept of 'deliver food to starving children through buying our bags', she delivered them over 69 million feeds to date. A wide range of items of FEED including bags and T shirts allows customers to make a social contribution enjoying its fashion.
Rating
50
Translation / English
- Posted at 26 Jan 2013 at 23:33
FEED was launched by Lauren Bush in New York in 2006. Based on the concept of "Buying bags to deliver meals to hungry children", they have provided children with more than 68 million meals. Various items, including bags ans T-shirts, could be bought at FEED, making the act of social contribution possible in an enjoyable format.
2012年にローレン・ブッシュ氏が初来日し、バイヤー向け写真展が開催された。この写真展の内容とローレン・ブッシュ氏初来日の様子をミニフォトブックとして、より多くの人々へ伝えるためのプロジェクトがCAMPFIREに掲載された。
だが、残念ながらこのプロジェクトの資金調達は達成しなかった。このことから考えられることはなんだろうか。仮説だが、以下のような理由が挙げられるのではないだろうか。
Rating
50
Translation / English
- Posted at 26 Jan 2013 at 04:24
In 2012, Lauren Bush visited in Japan for the first time and photo exhibition was held for buyers. CAMPFIRE listed the project to create mini-photo book about the photo exhibition and her first visit in Japan to tell more people about her work.
Unfortunately, the fund for this project did not reach to the target. What can we learn from this? It is only hypothesis, but followings can be considered as reasons behind.
Unfortunately, the fund for this project did not reach to the target. What can we learn from this? It is only hypothesis, but followings can be considered as reasons behind.
Rating
52
Translation / English
- Posted at 26 Jan 2013 at 21:22
Lauren Bush first came to Japan in 2012 to have a photo exhibition for buyers. CAMPFIRE ran an article about a project to pass on her activities to more people through a small Photo Book which includes the photographes of the exhibition and her first visit to Japan.
Unfortunately, the funding goal for this project was not accomplished.
What can we think of this result? We might list several possible reasons as follows:
Unfortunately, the funding goal for this project was not accomplished.
What can we think of this result? We might list several possible reasons as follows:
Rating
50
Translation / English
- Posted at 26 Jan 2013 at 23:14
FEED is the brand launched by Lauren Bush in 2006 in New York. Based on the concept of “Buying bags to deliver meals to hungry children," they have provided children with more than 68 million meals. Various items, including bags and T-shirts, could be bought at FEED, making the act of enjoying fashion also helpful to contribute to society.
・プラットフォーム全体のコンセプトと、プロジェクトのテーマが合わなかった
・有用なプロジェクトであるという共感が得られなかった
・インセンティブ設計がうまくいかなかった
達成した事例からなぜ達成したのかを学ぶことは重要だが、達成しなかったプロジェクトからなぜ達成できなかったことも重要だ。新たな資金調達のエコシステムであるクラウドファンディングは、まだまだ成長の余地が残されている。
Rating
50
Translation / English
- Posted at 26 Jan 2013 at 04:26
• Concept of overall platform and theme of the project did not match.
• Little empathy about the project’s effectiveness
• Incentive design did not perform well
It is equally important to learn from unsuccessful project as to learn from successful project. Crowd-funding, a new finance eco-system, has more room for growth.
• Little empathy about the project’s effectiveness
• Incentive design did not perform well
It is equally important to learn from unsuccessful project as to learn from successful project. Crowd-funding, a new finance eco-system, has more room for growth.
Rating
52
Translation / English
- Posted at 26 Jan 2013 at 23:31
・The concept of whole platform did not fit to the theme fo the project.
・It did not appeal to many people as an important project.
・The incentive plan did not work.
It's important to learn from best practices why they could accomoplish them, but it's also imporatnt to know why we couldn't. Crowdfunding as a ecosystem of new way of funding has still some room to grow.
・It did not appeal to many people as an important project.
・The incentive plan did not work.
It's important to learn from best practices why they could accomoplish them, but it's also imporatnt to know why we couldn't. Crowdfunding as a ecosystem of new way of funding has still some room to grow.
