Baidu and Sina Partner Up for Mobile Search, Cloud Computing, and More?
Baidu (NASDAQ:BIDU) and Sina (NASDAQ:SINA), two of China’s biggest internet powerhouses, are teaming up again to work on mobile projects that will apparently include “search, content, platforms, technology, and resources” cooperation, although exactly what forms that all will take is not yet clear. At present, Sina has already integrated Baidu’s search function into its Sina mobile sites, with Baidu aiding in optimization. At the same time, Baidu has added Sina Weibo integration to its own cloud computing services.
中国で最も大きなインターネット関連企業であるBaidu（NASDAQ:BIDU）とSina（NASDAQ:SINA）の2社は、どうやら「検索、コンテンツ、プラットフォーム、テクノロジーとリソース」に関する提携を含むモバイルプロジェクトに取り組むため、再び協力しようとしている。だが、このすべてがどのような形態を取るかについてはまだ明確なものとなっていない。現在のところ、Sinaはすでに、Baiduが最適化を支援するという形で、Baiduの検索機能をSinaのモバイルサイトに統合している。同時に、Baiduは自身のクラウドコンピューティングサービスをSina Weiboと統合した。
We’ve gotten in touch with Baidu to ask for more details on exactly how this collaboration will work, and will update this post when we hear back.
Baidu and Sina are no strangers at this point. Sina has been using Baidu search technology on some of its websites for years, and Baidu added support for real-time Sina Weibo posts to its search engine earlier this year. With this newest agreement, the companies seem to be moving quickly towards a sort of seamless integration in which Baidu and Sina products work flawlessly together.
BaiduとSinaは現時点で見知らぬ他人というわけではない。Sinaは何年もの間、そのウェブサイトのいくつかにおいてBaiduの検索技術を使っており、Baiduも今年初め、そのサーチエンジンにSina Weiboの投稿をリアルタイムに検索する機能を加えた。この最新の合意によって、BaiduとSinaの製品が問題なく共に機能するよう、両社はスムーズな統合のようなものへと急いで近付いているように思われる。
The move should also help Baidu bump up its market share in China’s mobile search market, where it is the market leader but not quite as dominant a force as it is in the field of regular web search. Integration with Sina on the wings of its integration into Apple devices is certainly making it look like Baidu is poised to see a big jump in its share of the mobile market, too.
