Indigo Fellowship 2012 Officially Launched
Located at Bandung Digital Valley, last Friday, Telkom Group, along with MIKTI, officially launched Indigo Fellowship 2012 program which enter its fifth year of implementation.
Bringing the theme “For Brighter Digital Creativepreneur”, this year’s Indigo Fellowshop will focus on growing entrepreneurs. As described by Hari S. Sungkari – chairman of the judges, this is what distinguishes the event from last year’s event. The theme will also affect the assessment process to determine the winner.
先週金曜日、Bandung Digital Valleyにて、Telkom GroupはMIKTIと共に、今回で初回から数えて5回目になるIndigo Fellowship 2012プログラムを公式に開始した。
「デジタル・クリエイティブ起業家の明るい未来へ」をテーマに、今年のIndigo Fellowshipでは、起業家の養成に焦点を置くものとなる。審査員長のHari S. Sungkariは、これが去年のイベントと今年のイベントの違いだと言う。このテーマはまた、優勝者を決定する際の審査過程で影響を与えるものとなる。
先週金曜、バンドンデジタルバレーにて Telkom Group は MIKTI とともに、今年5年目の開催となる Indigo Fellowship 2012 のプログラムを公式にローンチした。
「For Brighter Digital Creativepreneur」（造語だが何とか訳すと、より明るく聡明なデジタルクリエイティブ起業家）というテーマを引っ提げ、今年の Indigo Fellowshop は拡大するアントレプレナーに焦点を当てる。審判長を務める Hari S. Sungkari が言った通り、これは、去年のイベントとの違いを示すものだ。テーマは、勝者を決める評価プロセスにも影響する。
12 winners will be selected for the Indigo 2012, with 3 winners for each 4 different categories. Contested categories are Application & Content for Tourism, Health, Education; Comic, Animation, Social Games; Short Movie & Video Clip and Digital Radio. With a special note: the latter category is a special award given by Telkom Group to Suararadio.com.
As written in a press release, the assessment will be focused on the 4Ps, namely Products – originality and quality of item, including its readiness to enter the market, Profitability – clarity of business model, readiness of marketing strategy, business development and financial planning, then Personality & Team – character of individual and team skills, things needed to be a tough digitalpreneur, and the last is Prospect to Collaborate – the prospect for collaboration with Telkom Group, adjusted to Telkom Group’s overall strategy.
Indigo Fellowship is a program of Telkom Group as an appreciation to the individuals or groups who are considered successful in creating digital creative work and deliver benefits to the public, as well as encouraging new digitalpreneur in the digital creative industry. This event is a series of Telkom Group CSR program in ICT field and implemented through operational cooperation with MIKTI.
I haven’t find complete information about the amount of profit or a role earned by the winner of previous years, how much value is obtained either from business side or mentoring. But the 3 winners presented in the official launch, namely Infokes, Radio 2.0 and Adventures of Anoman, each of them told the story of benefits, development, learning and the gains as the winner of this program.
One of interesting developments is Infokes (2010 winner), said by Harry Ramananda, gains a rapid development due to “bundling” with Telkom. The development of its service is now cloud-based with cheaper leasing system than the previous licensing system, and according to plan, will be assisted by Telkom to be introduced to various health centers in the country.
From the above examples and from some of the exposure expressed in the launch event, I also see that with this event, Telkom is trying to hook a lot of content to be integrated or aligned with a variety of products and programs owned by Telkom Group.
上記の例と今回のイベントでの露出のあった内容からも、Telkomがこのイベントをもとに、多くのコンテンツをTelkom Groupが保有する多種多様な製品とプログラムに統合させ連携させたいとしていることが見受けられる。
上記の例やローンチイベントで紹介されたいくつかの例から、このイベントで Telkom は多くのコンテンツを釣り上げ、Telkom Group が持つ豊富な製品やプログラムと統合したり協業したりしたいのだろうと私は見ている。
It makes sense because Telkom also has the resources or products that do require content, on the participant’s side if the service or product that has been developed has an in-line market benchmark with what Telkom is pursuing, this event can be one option to get a cooperation and market.
Indigo Fellowship is said to give Rp50 million prize for the winner of best work, get mentoring and opportunity to be selected by Telkom and get capital fund and business incubation from Indigo Venture that also owned by Telkom Group. In addition, there’s also an opportunity to take advantage of marketing network, distribution and technology owned by Telkom Group.
Indigo Fellowshipは、ベストワーク賞の受賞者に5000万ルピアの賞金を授与し、養成指導者の提供、そしてTelkomによって選ばれるチャンス、資本金、同じくTelkom Group支援のIndigo Ventureによるビジネス・インキュベーションも提供するとされている。さらに、Telkom Groupが有するマーケティング・ネットワーク、配信、そしてテクノロジーを利用する機会も与えられる。
Indigo Fellowship は最優秀賞受賞者には、5,000万ルピーの賞金と、Telkom からメンタリングを得られ、選ばれるチャンスが与えられ、Telkom Groupが保有する Indigo Venture から資金やビジネス支援を得られる。さらに、Telkom Group の持つマーケティングネットワークや流通、技術を活用する機会もある。
Registration to participate in this competition starts from May until September 24, 2012. All proposals will be selected for final judging session on October 2012. Complete information, requirements and other things can be found on indigofellowship.com
コンテストですので、「勝者」は「受賞者」に差し替えたほうがよいかもしれません。