Social Commerce, Indonesia, and India
Indonesia has the potential to be a huge social commerce nation. Although online spending in Indonesia may not be high right now, a lot of companies are pouring in resources to get ready for an expected social commerce wave in the country. According to research by Booz and Company, it is predicted that revenue for the global social commerce market will soar to $30 billion by 2015.
The Jakarta Globe also recently reported on research conducted by DBS and marketing consultancy firm MarkPlus that revealed each person spends around Rp 150,000 ($16.50) monthly in Indonesia. In contrast, the U.S spent a total of $38 billion in the first quarter of 2011. That averages out to about $51 per person.
Social Commerce Opportunities
Immediate revenue isn’t the current goal, but rather most companies like Yahoo and Multiply are positioning themselves to ride the wave in Indonesia.
これに対し米国では、2011年第一四半期に合計380億ドル使われており、
一人当たり平均約51ドルということになる。
ソーシャルコマースのチャンス
即時に収益を得ることが今の目標ではないが、YahooやMultiplyといった企業は、インドネシアでの波に自社を位置づけたがっている。
Even in Japan , I understand there are several social commerce-related companies which are looking to expand to Taiwan , Hong Kong or Indonesia . These countries have a high number of Facebook users, especially Indonesia and Taiwan at 35 and 12 million respectively.
However this is just a start. Indonesia has a population of more than 240 million users and only 45 million of those are online users. Out of that group, 35 million are Facebook users. With the Indonesian government pushing hard to increase national internet penetration, the country looks like a good bet to be a rising tech-savvy nation with monetization coming at a later stage as the nation becomes more affluent.
しかしこれはまだスタートに過ぎない。インドネシアのユーザー人口は2億4,000万人を超え、このうち4,500万人がオンラインユーザーである。その中でFacebookユーザーは3,500万人。政府が必死で国内のインターネットの浸透を推し進める中、インドネシアのハイテク化がますます進み、将来的には貨幣化の進んだより裕福な国になることはほぼ間違いない。
しかしこれは始まりにすぎない。インドネシアの人口は2億4,000万人以上だが、そのうちオンラインユーザーは4,500万人。そのグループの中で3,500万人がフェイスブックを利用している。インドネシア政府は国民へインターネット普及率を上げようと推進しており、後に来るべき収益化によって国民がより豊かになるのと同時に、この国がハイテク立国になることはかなり確かである。
India is also another huge market to watch for potential social commerce opportunities. India has more than 25 million Facebook users and about 3 million Twitter users. India’s 100 million Internet users (out of total population of 1.2 billion) were expected to generated $10 billion in e-commerce sales this year. A fair share of that could be generated from social commerce.
While Facebook and Twitter are important elements of social commerce, sales don’t necessary need to be generated through social media . The group buying model, for example, is a successful form of social commerce. Anything that turns social influence into sales is considered social commerce. It’s exciting time ahead for both Indonesia and India, and I’m sure several entrepreneurs are already poised to ride this social commerce wave.
