It wasn't late, it was always scheduled to be then. When you're moving 9,000 people, you don't do it in one day. We're one of the last groups. It's a loaded and significant event because it meant leaving a studio that has decades of history, where we designed and built first prototypes. This is the studio I went back to on the day that Steve died. And it's the place where we figured out the iPhone and the iPod.
No, I think that this is a very powerful computer, with a range of very sophisticated sensors, that is strapped to my wrist. That's neither very descriptive nor very helpful.
いや、これは私の手首に巻き付いている大変洗練されたセンサー領域を伴う非常にパワフルなコンピューターだと思います。非常に破壊的あるいは非常に役立つ、いずれでもありません。
いいえ、ここは私の手首に付けられた、様々な高度なセンサーを持つ非常にパワフルなコンピュータだと思います。これではあまり分かりやすいとは言えませんね。
We've never been in the same studio. If all we were doing was changing where we sat, and apart from that there was an expectation that we would retain the status quo, I would be enormously concerned, but it couldn't be more different. Moving to Apple Park represents the coming together, at last, of these different areas of creative expertise that are incredibly diverse. I'm fairly confident that this has never happened before, to have industrial designers next to font designers, next to prototypers, next to haptic experts. The best haptic experts in the world are sat next to a bunch of guys who have PhDs in material science.
You and I share the same perspective and we had this same challenge with the product that we called the iPhone. Clearly the capability of the iPhone extends way beyond the function of what we would traditionally call a phone.
If you genuinely have a concern for humanity, you will be preoccupied with trying to understand the implications, the consequences of creating something that hasn't existed before. I think it's part of the culture at Apple to believe that there is a responsibility that doesn't end when you ship a product.
もしもあなた方が人類の将来を心配するならば、かつては存在しなかったものを創造した際には、その影響を考えたり影響を理解しようとすることに関心をもつでしょう。それがアップル社の信念でもあり、製品を生み出すということだけに終わらずにそれからの責任を持つというアップル社の文化でもあると思います。
すみません。翻訳漏れがありましたので、以下の通り訂正させてください。
あなたと私は私は同じ考え方を共有し、共にiPhoneという商品へのチャレンジをしてきました。明らかにこのiPhoneの性能は、従来の電話の機能をはるかに超えています。
もしあなたが真に人々のことを考えているならば、これまでに存在しなかったものを創造することの意味や、それれがもたらす結果について一生懸命理解しようとするでしょう。これが、製品を発送した時点で責任が終わるわけではない、と信じるアップル文化の一部であると私は思います。