[Translation from Japanese to English ] Thanks to the price reduction, Yoshinoya recorded 31% increase in customers v...

Original text

吉野家は牛丼値下げの効果で、５月は既存店の客数が前年同月より３１％増、売上高も１６％増えた。会見した門脇純孝専務は「（アベノミクス効果でも）日常的な商品については消費者心理に大きな変化はなく、高級路線を目指す考えはない。ワンコインの価格帯のなかで、より高い品質を求める人向けに３００～４００円台の商品を充実させていきたい」と話した。

Translation / English

Thanks to the price reduction, Yoshinoya recorded 31% increase in customers visiting its stores and 16% increase in sales during May, both on year to year basis. "There's no major change in consumers' sentiment (from the Abenomics) for daily consumer products. We are not planning to pursue high price strategy. We will continue to expand our offering in 300 to 400 Yen range for those who seek more value for a price under 500 Yen.", said Mr. Sumitake Kadowaki, a senior managing director, at an interview.

Translation / English

Owing to the price cutting of Gyu-don (beef on-rice dish), Yoshino-ya increased its customers by 31% compared with the same month of the last year, with 16% increase in sales. Mr. Kadowaki Sumitaka, senior manging director, talked that the consumer feeling about ordinary items did not change so much (even under Abenimocs effect), so the company wanted to enhance the sales of 300 to 400 yen items for those who wanted a little higher quality dishes with one-coin price range.

Translation / English

Because of the price reduction, Yoshinoya recorded an increase of 31% in customers visiting its stores and an increase of 16% in sales during May, compared with the same month of the last year. At an interview, Mr. Sumitake Kadowaki, a senior managing director, said, "The consumer feeling of ordinary items does not change (even from the Abenomics) for daily consumer products. The company is not planning to pursue high price strategy and will continue to expand the offering in 300 to 400 Yen range for those who seek more value for a price under 500 Yen."