Screw Barcodes! Save22 Pivots to a Location-Based Promo Search
Scanning barcodes in-store and comparing the best prices sounds like a winning strategy for consumers and retailers. But in reality that isn’t the case. The founder at Save22 Guyi Shen says that the pivot was inspired by an avid user who was caught scanning barcodes at a retailer.
That users wanted to share a deal on Save22 but was stopped by the store manager, her phone in hand, despite explaining that sharing deals on Save22 may bring more sales to store. To learn more about why she was stopped, Guyi met with the store’s CEO. The CEO explained that even though he understands that Save22 could help to improve sales he was reluctant to support the app. He believes that the shopper’s retail experience is not just about the lowest price. It also turns out that many other retailers are having the same thoughts. Guyi said in an email:
His thoughts are not unique, the majority of retailers felt the same way, we found it hard to scale the company with retailers in a love-hate relationship with us. We had to find a way to have retailers advocate the shopping experience we created for consumers.
So we decided to digitize a retailers’ print promotions and catalogs that are normally only found in-store, and make them searchable and location aware online.
The new Save22 launched today in Singapore and the Philippines (pictured above). I gave it a couple of searches and it works pretty well. Thanks to Save22, I know there’s a Colgate toothpaste promotion at Guardian and also a Tiger beer promotion in Sheng Siong in Singapore.
The closest similar price search service would be the numerous price comparison sites like Kakaku’s PricePrice, Rocket Internet’s PricePanda, Priceza, Telunjuk, and PriceArea. Though these are specifically product price search sites and are not promotion based, so people could use a number of such sites.
Prior to this pivot, Save22 recently raised $400,000 from Crystal Horse Investments, Nuffnang, Strategia Ventures, and Little Lights Capital.
Save22に一番よく似た価格検索サービスには、価格.comのPricePriceやRocket Internetが提供するPricePanda、そしてPricezaやTelunjuk、PriceAreaなどがあり、数多くのサービスが存在する。これらのサービスは具体的な商品別の価格検索サイトでキャンペーンベースではないので、消費者はこれらの多くのサイトを利用することもできるだろう。
Save22は、今回の事業転換前に、Crystal Horse Investments、Nuffnang、Strategia Ventures、そしてLittle Lights Capitalから40万ドルを調達している。
似た様な価格比較サービスでは、KakakuのPricePrice、Rocket InternetのPricePanda、Priceza、TelunjukやPriceArea等、数多くの価格を比較するサイトがある。しかし、これらのサイトは製品価格に特化した検索サイトで、宣伝広告ベースのものではない。そのため、色々なサイトが利用できる。
今回の方針転換に先立って、先日Save22は、Crystal Horse Investments、Nuffnang、Strategia VenturesそしてLittle Lights Capitalから400,000ドル調達した。
同様の価格検索サービスを提供しているのはKakakuの PricePrice、Rocket InternetのPricePanda、Priceza、Telunjuk、 PriceAreaなどの数多くある価格比較サイトだ。これらのサイトはあくまでも製品価格検索サイトでプロモーションには対応していないのでユーザーは複数のサイトを利用することになるだろう。
今回の展開を行う前にSave22はCrystal Horse Investments、Nuffnang、Strategia Ventures、Little Lights Capitalから40万米ドルの資金調達をしたところだ。
「Sheng Siongであるこを知った」を「Sheng Siongであることを知った」に修正してください。すいません。