WeFuel: Food Delivery for Happy and Productive Employees
In order to fund and sustain itself, Singapore-based non-profit organization One Cent Movement has launched a food delivery project called WeFuel, which strives to deliver quality food for employees.
For a start, the team will be delivering soup dumplings (“xiǎo lóng bāo” in Chinese) within the Singapore central business district (CBD) area in the morning from 8.00 am to 12.00 noon. Each box of soup dumplings costs S$3 (US$2.43) and contains five of the steaming hot confections. To allow the law of economies of scale to work, WeFuel currently caters only to companies that place 60 or more orders at one time.
シンガポールに拠点を置くNPO法人One Cent Movementが、自らの資金調達と運営維持のため、WeFuelという食事配達プロジェクトを立ち上げた。同プロジェクトは、就業者においしい食事を届けようと奮闘している。
まずはじめに、WeFuelは朝8時から昼12時までシンガポールの中央ビジネス地区（CBD）内でスープ入り蒸し団子（中国語で「小籠包」）を配達する予定だ。小籠包は1箱3シンガポールドル（2.43米ドル）で、湯気が立つほどアツアツの食べ物が5個入っている。スケールメリットを生かすため、WeFuelは今のところ一度に60人分以上の注文を出してくれる会社向けにのみ食事を提供している。
資金集めと自立経営の目的で、シンガポールに拠点を置く非営利団体のOne Cent MovementがWeFuelの名称でフードデリバリープロジェクトを開始し、良質の食品を従業員に届けることを目指す。
手始めに、その宅配チームは、午前8時から正午まで間シンガポールのセントラル・ビジネス・ディストリクト（CBD)内で小龍包（中国語で小笼包：xiǎo lóng bāo）の宅配を行う予定。小龍包一箱の値段は3シンガポールドル（2.43米ドル）で湯気を立てたほかほかの小龍包が5個入っている。スケールメリットの法則がうまく働くように、今のところWeFuelは1回の注文が60個以上の会社のみを対象として宅配を行っている。
As a foodie myself, it sounds like a tough task delivering soup dumplings, having to pay particular attention that the skin is thick enough so that the stock does not leak – and also ensure it doesn’t harden as it cools down during delivery. According to Sean, who heads up this project, they will be finalizing certain sustainable packaging which allows the food to be kept warm for a 45-minute window period. All orders will be delivered via a private car initially, but that could change later.
The model pretty much works on volume, and Sean revealed that the project makes around S$20 (US$16.20) for a minimum order of 60 boxes. The team will also look into having other famous Singaporean delights such as chicken rice, char kway teow, carrot cake, wanton mee, and rojak in the future.
So now employees need not step out of their offices, and will be able to enjoy quality food at their own desks, which translates to more time at work. To be honest, I would think an occasional walk out of the office is good for employees, since sitting for long periods, especially when you do not maintain a good posture, might pose as a health risk.
If you are keen to find out more about WeFuel and its food delivery service, you can visit its website here.
