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Interestingly, Hanifa said that the pre-order system is quite popular on its C2C marketplace, MarketPlaza. The system works like Kaskus’ pre-order scheme for gadgets not yet available in the country, whereas the items pre-ordered by the women there are beauty items such as the latest make-up products. Women and Gadgets

I asked if women find talking about the latest gadgets an interesting topic, and Affi says yes, but from a very different point of view. Men’s main focus on gadgets are its specifications and features, while women focus on its physical looks and relevant features, such as the games for their children. Looking over the Samsung Galaxy Note thread on Female Daily forum, the users’ discussion was indeed focused on how cute the Galaxy Note’s design and pink color is. Novita tells me that a lot of electronic manufacturers are looking to tap into this female audience, as they are looking to infuse a fashion sense onto their gadgets. They gave an example of how Acer held a runway fashion show where the runway models used the laptops as a fashion item during the recent Clozette Daily launch.

It is not often that I find women tech entrepreneurs in Indonesia. But male-dominated e-commerce startups might want to consider partnering with a few ladies to treat the female audience a little better, since they have the most spending power!