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Nowadays, MICE business in the world is experiencing a gradual growth. Especially, the number of international conferences in emerging Asia is supposed to increase dramatically from now. The number of those conferences in Japan moved up from 5th rank for the previous year to 2th rank behind US and maintains its stable position. However, the competition is getting fiercer because each country started focusing in MICE business rapidly these years projecting the gowth potential of MICE markets. What we should do in order to strenghten Japan's comepetitiveness and attract a large number of business people and tourists from the world?

MICE markets are projected to grow significantly hereafter.
This IME deals with the development of MICE, regarding it as an industry. IME will have taken place 22 times this year and became an representative event in Asia which approximately 3,000 people including MICE organizers and involved parties.
Nikkei BP is going to participate into the event in a position of a planner and an organizer from this year and new programs and instituion will be introduced.
Prize-giving for organizers who made significant contribution for attracting and holding the international conference is going to take place. In addition, there will be a memorial seminar and a panel discussion among award winners.
It will be a great example of selection and management of a site and sleection of supporting entitties.