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Fusing Photos and Voice, PaPa is the Perfect Social App (or Just Nonsense)

Having resisted the temptation to use the tired “China’s something something” format for the headline, I’m going to have to use it in the first paragraph. Here goes. The founder of China’s Tumblr invests in a Path clone. Yes, Xu Zhaojun, the founder of Diandian, one of China’s coolest lite-blogging services, has said that he has personally invested in a very new social app called PaPa . That makes it an app to watch. Aside from PaPa’s terrible name, it’s a clever app that fuses the best social elements of Path, Instagram, Pinterest and Twitter/Weibo all into one. If that’s not enough, it also supports sending voice messages of up to 60 seconds in length, sort of like China’s popular Weixin/WeChat app. It can integrate with Chinese social networks like Weibo. It sounds like an overblown mess, but it might prove a hit with local smartphone users if it can find a niche – perhaps as an Instagram-on-steroids that can do voice plus photos. It was launched earlier this month as an iPhone app from its PaPa.me homepage. Though it’s not known how much Xu Zhaojun (pictured right) angel-invested in Papa, it prompted speculation in Chinese tech media that his own startup, Diandian, might pivot in the light of PaPa app and its more innovative approach to a social networking. But he has responded by saying that Diandian will focus on being a minimalist and funky blogging platform. Diandian is backed by Innovation Works and has received over US$10 million in funding from the likes of Sequoia Capital. But Diandian’s initial success prompted local copycats that perhaps ruined its potential – not least when China’s biggest Twitter-esque site, Sina Weibo, launched its own lite-blogging service called Qing.

Get PaPa app, which supports Chinese and English, from the iTunes App Store.