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Re-invent the traditional way of giving gifts in Japan with GiftKitchen

Unlike anywhere else in Asia, Japan wedding guests may receive wedding gifts in the form of a catalog available for them to choose from the selection. A startup from Japan intends on changing that tradition with their new product – GiftKitchen.

The wedding couple first chooses the catalog which contains multiple items that are pre-selected by the catalog publisher, and the wedding attendee simply chooses their favourite items to take home from the wedding. However, while planning the catalog for his own wedding, Ogawa-san of Lemo.Inc, felt that this style of catalog giving was flawed since in most cases, the gift-receiver would unlikely fancy anything on the catalog because it had not been customized to their personal preferences.

Therefore, in trying to re-invent this traditional way of catalog giving, Ogawa-san created GiftKitchen, a place whereby the gift-giver can select individual items from a large variety of items to design their own catalog. Targeting more than just wedding gift catalogs, GiftKitchen can also be used in other forms of personal-based giving. The whole aim is to basically “dramatically decrease the phenomenon of less-than-satisfied gift receivers”, mentioned Ogawa-san. To him, giving a gift that is unsatisfactory to the receiver is like a waste.

With two engineer and designer that were previously from Yahoo, GiftKitchen is fast expanding and gaining traction in Japan. Since their beta version release, GiftKitchen has been extensively quoted in the media and even gained the reputation of possessing a wonderful concept. The team of GiftKitchen is now working on the feature developments and market expansion.

In Singapore, Happybox is a product that offers a similar concept as Giftkitchen, only that the gift catalogs are limited by themes. The product was previously pivoted by GastroCouture, a startup that fused online reservations and the discount concepts into one system