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Baidu and Sina Partner Up for Mobile Search, Cloud Computing, and More?

Baidu (NASDAQ:BIDU) and Sina (NASDAQ:SINA), two of China’s biggest internet powerhouses, are teaming up again to work on mobile projects that will apparently include “search, content, platforms, technology, and resources” cooperation, although exactly what forms that all will take is not yet clear. At present, Sina has already integrated Baidu’s search function into its Sina mobile sites, with Baidu aiding in optimization. At the same time, Baidu has added Sina Weibo integration to its own cloud computing services. We’ve gotten in touch with Baidu to ask for more details on exactly how this collaboration will work, and will update this post when we hear back.

Baidu and Sina are no strangers at this point. Sina has been using Baidu search technology on some of its websites for years, and Baidu added support for real-time Sina Weibo posts to its search engine earlier this year. With this newest agreement, the companies seem to be moving quickly towards a sort of seamless integration in which Baidu and Sina products work flawlessly together. The move should also help Baidu bump up its market share in China’s mobile search market, where it is the market leader but not quite as dominant a force as it is in the field of regular web search. Integration with Sina on the wings of its integration into Apple devices is certainly making it look like Baidu is poised to see a big jump in its share of the mobile market, too.