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Manthan Systems Closes $15 Million Series C Funding From Norwest Venture Partners

Manthan System, a retail analytics and business intelligence company based in India, announced yesterday that it has concluded its $15 million Series C funding from Norwest Venture Partners. Manthan’s products are kind of unique. While most companies would focus on web analytics, Manthan System champions retail and consumer analytics. Its ‘Mall Analytics’ helps a retail building’s management, for example, to monitor and track a tenant’s performance, offer the right mix of tenants (food stores, clothing, etc), and mall expansions. Its ‘Customer Analytics’ helps businesses monitor consumer loyalty and offers solutions that potentially could improve sales. Manthan’s list of clients includes McDonald’s, Crocs, Robinsons, and many more, using its platform across 20 countries. With the new investment in the bank, Manthan plans to launch several more analytics products to offer more complete solution for retailers. Plus, it will also look to acquire other companies that might fit its long term plan as it looks to offer its solutions on mobile and cloud (SaaS) platforms.

Atul Jalan, founder & CEO of Manthan Systems, commented in a statement:

"Our deep focus on retail analytics, business intelligence, and the customer is what has helped us create some of the most innovative products in the business intelligence and analytics space. In addition, we have always been heedful of the fact that the sophisticated analytics we create need to be easy to adopt, deploy and use."