Conyac で依頼された翻訳結果を公開

Social Marketing With Discounts Hits the Gspot

This post is a part of our coverage of Startups in Asia (Singapore), Penn Olson’s first tech conference. Our full coverage of the event can be found here, or for our RSS feed, click here.

Marketing promos, especially social ones, are practically de rigeur for clued-in businesses these days, but they can be tough to implement. With this is mind, the Singaporean startup Gspot wants to give brands an easy way to do this. From its simple dashboard for companies, they can run social promos that give users discounts, keep them engaged, and hopefully also turn the consumers into promoters. Gspot aims to do it by actually being useful and easy for consumers. Just by sharing a promo from within the app with friends on Facebook, Twitter, or Foursquare, someone gets an immediate discount. Once shared, other friends can pick up on it and get the discount themselves. CEO kent Hole says that the social marketing campaign could then “go viral immediately,” spreading across social networks.

The dashboard provides the stats for brands, such as tracking how a promo is reaching consumers. It’ll allow businesses also to limit how often a deal can actually be used by consumers, such as by limiting it to just twice per person.

Delivering the pitch here at the Startups in Asia event, co-founder Kent Hoie says that Gspot can earn from 10 to 50 US cents per share, giving it a clear revenue model for campaigns both big and small.

Here’s a demo video of how it works at the consumer’s end, getting themselves a deal by, so to speak, finding and hitting the Gspot: