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Boomtrain raises $12M to expand email and notifications automation platform

The email and notifications marketing automation firm Boomtrain has taken another funding round, this time a $12 million chunk from Sierra Ventures, Cota Capital, and Lerer Ventures.

Boomtrain uses machine learning to help businesses send customized emails and app notifications to customers. The company said it now holds 350 million user profiles and 7.3 trillion data points in its database, and it has targeted 1.35 billion messages.
“It’s like when you go to your local coffee shop and the barista says ‘Is it a cappuccino day or a latte day?'” Edwards said. “That’s awesome because the barista is making a suggestion based on past experience with you.”

“But if the barista said, ‘Hey I was looking through your bedroom window this morning and saw you put on red polka dot underwear, so I’m guessing it’s probably a cappuccino day today,’ that’s just creepy,” Edwards said, likening this type of knowledge to third-party data.
Boomtrain was just a four-person shop until it raised its $2 million funding round in March of 2014. Then, the company started signing on customers and making hires. Today the startup has 100 paying “enterprise level” customers and has grown to more than 40 employees.