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Nimble Collective aims to democratize computer animation videos

Computer animation professionals have learned to deal with how difficult it is to create and publisher animated work. But the demand for animation videos — a $90 billion content market, according to Markets & Markets research — has never been greater.

Tapping the cloud, Nimble Collective has formed to make it easier to create and distribute videos produced by the animation community. It has also raised $1 million in seed funding, and it is announcing today a strategic partnership with Citrix to deliver its services via the cloud. Citrix and Nimble Collective are building a cloud platform that will empower animators to more easily develop and distribute their ideas. With all production capabilities hosted in a secure cloud environment, animators will be able to spend more time creating instead of worrying about the endless hassles of managing complex and costly infrastructure, Howse said.

Howse started Nimble Collective with Rex Grignon, chief creative officer and former head of character animation at Dreamworks Animation for blockbuster films including the Madagascar series, Antz, and Shrek. Those films have generated more than $4 billion at the box office. Howse was previously chief executive of Bigfoot Networks, which Qualcomm acquired in 2012.

“The animation content market generates $90 billion annually, but is still dominated by studios because they can afford expensive technology and tap large-scale budgets,” said Howse. “However, several key trends are driving change — cloud-enabled application streaming, along with direct-to-consumer video networks democratize content development and distribution that until now would cost individuals and small teams millions of dollars to set up.”