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Why Blackberry Remains Powerful In Indonesia, and How It’s Still Going to Lose

A lot of my friends have had their fair share of complaints about the Blackberry Messenger (BBM) service in Indonesia, especially about the service’s lagginess. But still, a lot of them are wired into using BBM every single day, despite strong competition from apps like Line, Whatsapp, WeChat, and KakaoTalk. How deeply rooted is BBM in the Indonesian messaging ecosystem? The answer might lie in its importance in people’s professions. It’s also quite normal for all of them to restart their Blackberry phones – running things like BB OS6 or OS7 – when the devices crash every now and then.

Interestingly, quite a few of my friends who use their Blackberry phones for work are also using an Android smartphone at the same time. They use the Android phone for messaging apps like Line and WhatsApp, particularly for their inner circles of friends.