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Chinese Social Network Douban Rolls Out Paid Music Streaming Subscriptions

We recently wrote about how 2013 was likely to be the year that China faced up to paid music subscriptions. And, lo and behold, yesterday Douban.com, China’s top interests-based social network, rolled out Douban.fm premium services for paid music streaming.

A representative of Beijing-based Douban explained to TechinAsia today that the paid service brings 192Kbps ad-free music streaming to subscribers, but the social network will keep music free for those who’ll put up with the normal adverts. The premium offering costs just 10 RMB (US$1.60) to try out for a month, or 50 RMB ($8) to get it for six months a whole year.