Translator Reviews ( Japanese → English )
Rating: 50 / 0 Reviews / 13 Mar 2013 at 03:49
日経新聞にMICEの広告を~プリンスホテルの戦略語る~
MPIジャパンは2月26日、六本木アカデミーヒルズで「2月度MPIジャパンセミナー」を開催。プリンスホテル高輪・品川統括総支配人を務める徳永清久執行役員が登壇し、「Prince Tokyo MICE City~プリンスホテルは何故MICEをその主戦略として打ち出したのか?」をテーマにその取組みを語る。
講演内容
箱ものからソリューション提供への意識改革
宴会からMICE サイクルへ
経営を安定させるMICE
Put Advertisement about MICE in The Nikkei -Tells about Strategy of Prince Hotel-
On Feburuary 26th, MPI JAPAN held "MPI Japan Seminar in Feburuary" at Roppongi Academy Hills. CEO Kiyohisa Tokunaga, also a general manager of Prince Hotel in Takanawa/Shinagawa, appeared on the stage to talked about the theme "Prince Tokyo MICE -Why Prince Hotel has came out with MICE as its principal strategy?-" and its approach.
Lecture Contents
Reforming awareness from forcusing on the public constructions to providing solutions
Changing from a banquet to MICE
Stabilizing management with MICE