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Around 70% of people take time to hear about other customer’s buying experience and feedback. This means, for a startup it is very important to make sure that the first 1,000 customer are super happy. With customers sharing their experiences, you cannot delete their negative feedback. But still, reply to them, and accept — and correct — your mistakes if any. For any criticism you get, tell customers you are still learning, and thank them for taking the time to share.

What engaging tools have you tried? Have you had success in converting these into sales? Please share your experiences with us. About the author

Rohan Kapadia is an entrepreneur, adventurer, expeditionary, amateur barista, and Jugaad specialist. He exited his first start-up, Arkin Comics at the age of 21, before getting a Masters degree from NTU, Singapore and Stanford, USA. He is currently involved in his second startup, LUWAQ – Specialty Coffees. Drop a line to say “hi” on Twitter and Instagram at @rohankapadia or connect on Linkedin.