Translation Results Requested Through Conyac Made Public

Data sharing between companies and their customers isn’t an entirely foreign concept, but it has been primarily reserved for customer-service interactions. I’ve received data-centric alerts from my bank when an account balance was low or my mobile provider when my family was about to exceed its data usage limit. I regularly access account information on various self-service websites where I can scroll through rows of tabular data. In most cases, the data hasn’t been proactively analyzed with valuable insights visualized and packaged up for my benefit. Traditionally, data sharing hasn’t been viewed as a way to strengthen customer relationships or generate a competitive advantage. Essentially, it’s a means for deflecting customers from using more expensive, labor-intensive channels (mail, call centers, in-store customer service, etc.) and nothing more.

By imparting valuable data insights to their customers, companies can strengthen relationships, avoid attrition, and increase product/service usage. The data geek in me started to wonder what other numbers Pandora could have shared with me that would have added value to our relationship.