Mobile’s share of web traffic is expected to continue rising as more individuals move to mobile for their primary personal device and away from desktops. Over half of our survey respondents in Vietnam, Indonesia, and the Philippines access the internet via mobile to make purchases, with numbers projected to rise again next year. The implications this has for e-commerce are highly positive, as companies can expect to see growth in Asia Pacific’s emerging markets, which were previously left untapped.”
Instant feedback, instant rewards
Given the prevalence of mobile devices, Anurag says mobile-based research is very much relevant and businesses get good feedback and results from this activity.
素早いフィードバック、素早い利得
モバイルデバイスの普及を受け、Anurag氏は、モバイルベースの調査はとても時代にそくしており、ビジネスにおいては良いフィードバックや結果が得られると、述べています。
すばやいフィードバックと、すばやい報酬
モバイル端末の普及を受けて、 Anuragはモバイル端末を使用したリサーチは大変重要で、企業はその結果に良いフィードバックを得る事ができると話しています。