Translation Results Requested Through Conyac Made Public
[Translation from English to Japanese ] Rakuten Sees Huge Growth in Malaysia (Updated on June 24th: We’ve corrected ...
Original Texts
Rakuten Sees Huge Growth in Malaysia
(Updated on June 24th: We’ve corrected the spokesperson name in this article. We apologize for the inconvenience.)
Today DigitalNewsAsia reports that Japan-based e-commerce site Rakuten (4755:JP) is making solid progress in Malaysia. Not only is the company recording strong growth on its Rakuten.com.my site, but they also revealed their plans in the Asia-Pacific region. Since opening its shopping platform in Malaysia in November last year with 11,000 goods, the Rakuten Malaysia site now boasts 40,000 products with a 30 percent monthly total product growth. The site now has 130 merchants using the open platform, and is seeing a 25 percent monthly member increase. When it comes to online orders, the site has surpassed 400 percent growth. What are Rakuten’s strategies inside the Malaysian market? The same report cites Toru Shimada, senior executive officer and director of Rakuten Inc., as saying that they are investing most of their resources to educate the merchants and bring them seamlessly into the digital commerce world. For example, Rakuten has a team of in-house consultants dedicated to help merchants set up their stores on Rakuten Malaysia. The team is now looking for more strategic partnerships to help its marketing effort in Malaysia. Some of them include an official Rakuten Malaysia account on messaging app Line, and buddying up with Malaysian telco Celcom. Rakuten targets 50 percent growth to its merchant acquisition as well as nailing its target growth in 2013. Asia-Pacific adventures
The report also talks about Rakuten’s plans in Asia-Pacific as a whole. After making its presence felt in Thailand, Taiwan, Indonesia, and Malaysia, as well as setting up its headquarters in Singapore, Rakuten is now focusing on strengthening its financial and human resources. The acquisition of more payment partners is also on the roadmap. The company has had a rather more unstable presence in neighboring country Indonesia with a reported split up with its joint venture partner MNC. But Rakuten has since dismissed that claim and told everybody that they’re doing fine in Indonesia as well. Besides Southeast Asia, the e-commerce company is also pushing its e-store platform in the US having recently changed its name from Buy.com.
(Updated on June 24th: We’ve corrected the spokesperson name in this article. We apologize for the inconvenience.)
Today DigitalNewsAsia reports that Japan-based e-commerce site Rakuten (4755:JP) is making solid progress in Malaysia. Not only is the company recording strong growth on its Rakuten.com.my site, but they also revealed their plans in the Asia-Pacific region. Since opening its shopping platform in Malaysia in November last year with 11,000 goods, the Rakuten Malaysia site now boasts 40,000 products with a 30 percent monthly total product growth. The site now has 130 merchants using the open platform, and is seeing a 25 percent monthly member increase. When it comes to online orders, the site has surpassed 400 percent growth. What are Rakuten’s strategies inside the Malaysian market? The same report cites Toru Shimada, senior executive officer and director of Rakuten Inc., as saying that they are investing most of their resources to educate the merchants and bring them seamlessly into the digital commerce world. For example, Rakuten has a team of in-house consultants dedicated to help merchants set up their stores on Rakuten Malaysia. The team is now looking for more strategic partnerships to help its marketing effort in Malaysia. Some of them include an official Rakuten Malaysia account on messaging app Line, and buddying up with Malaysian telco Celcom. Rakuten targets 50 percent growth to its merchant acquisition as well as nailing its target growth in 2013. Asia-Pacific adventures
The report also talks about Rakuten’s plans in Asia-Pacific as a whole. After making its presence felt in Thailand, Taiwan, Indonesia, and Malaysia, as well as setting up its headquarters in Singapore, Rakuten is now focusing on strengthening its financial and human resources. The acquisition of more payment partners is also on the roadmap. The company has had a rather more unstable presence in neighboring country Indonesia with a reported split up with its joint venture partner MNC. But Rakuten has since dismissed that claim and told everybody that they’re doing fine in Indonesia as well. Besides Southeast Asia, the e-commerce company is also pushing its e-store platform in the US having recently changed its name from Buy.com.
マレーシアで目覚ましい成長を見せる楽天
（6月24日更新：記事中のスポークスマンの氏名を修正しました。ご不便をお詫びします。）
今日のDigitalNewsAsiaでは、マレーシアで堅実に前進を続ける、日本のE-コマースサイト楽天（JP4755）を取り上げる。同社はRakuten.com.myで驚異的な成長を記録しているだけでなく、アジア太平洋地域における自社計画を明らかにした。
（6月24日更新：記事中のスポークスマンの氏名を修正しました。ご不便をお詫びします。）
今日のDigitalNewsAsiaでは、マレーシアで堅実に前進を続ける、日本のE-コマースサイト楽天（JP4755）を取り上げる。同社はRakuten.com.myで驚異的な成長を記録しているだけでなく、アジア太平洋地域における自社計画を明らかにした。
昨年11月のマレーシアにて、商品11,000点とともにショッピングプラットフォームをオープンして以来、現在Rakuten Malaysiaのサイトは40,000点の商品数を誇り、その商品総数は毎月30％の成長を見せている。同サイトでは130の販売店がオープンプラットフォームを利用しており、メンバー数は月あたり25％増加している。オンライン注文に関しては、400％超の成長率を上げている。
マレーシア市場においてRakutenはどのような戦略を取るのだろうか？ 同記事では、Rakuten株式会社取締役常務執行役Toru Shimada氏の言葉を引用し、同社が販売者の教育に資本のほとんどを投資し、デジタルコマースの世界にスムーズに移行させると報じた。例えばRakutenには、Rakuten Malaysiaへ出店する販売者を支援する、専用の社内コンサルタントチームがある。
このチームは現在、マレーシアでのマーケティング活動を支援する、さらに戦略的な共同経営を求めている。これには、メッセージングアプリであるLineでのRakuten Malaysia公式アカウントも含まれており、マレーシアの通信会社Celcomと提携している。楽天は、2013年における目標成長率と販売者の獲得数について、50％の成長を目標としている。
アジア太平洋への投機
記事はまた、アジア太平洋地域一帯におけるRakutenの計画を話題にしている。シンガポールに本社を設立するのと同時に、タイ、台湾、インドネシア、マレーシアにおける存在感を強めて以降、現在のRakutenは財力と人材の強化に努めている。提携する決済業者のさらなる獲得もロードマップに含まれている。
記事はまた、アジア太平洋地域一帯におけるRakutenの計画を話題にしている。シンガポールに本社を設立するのと同時に、タイ、台湾、インドネシア、マレーシアにおける存在感を強めて以降、現在のRakutenは財力と人材の強化に努めている。提携する決済業者のさらなる獲得もロードマップに含まれている。
記事によれば、合弁企業のパートナーであるMNCとの関係解消により、隣国インドネシアにおける同社の存在感はかなり不安定になっている。しかしその後、Rakutenはそういった主張を退け、インドネシアでも上手くいっていると吹聴している。同社は最近Buy.comから名前を変更し、東南アジアのほか、米国にも自社のE-ストアプラットフォームを推進している。
oier9's Services
Characteristics of Translations through Conyac
