The education market in China has been changing since brick-and-mortar private schools emerged. The newcomer parents, who grew up after the Cultural Revolution and during the economic reform, hate the existing education system and are willing to pay a big percentage of family savings for kids to get a good education. But it pretty much depends on how they and their children define high-quality education. To them, better education may mean studying in a Western advanced country or obtaining professional certifications, thus the education market will still be exam-driven and about language-learning.
For startups who previously have little access to educational resources, to survive, they have to figure out where to get the right content that will be accepted by audiences. If you wonder whether the online education trend would change China’s education system? Well, there must be a long long way to go.
