This has given TV Everywhere a real chance to succeed. HBO Go, the tremendously successful HBO initiative at offering cable subscribers access to content online, on mobile devices and supported set-top boxes, has shown that customers are willing to go through the hassle of logging in with a cable company ID. With more than 5 million downloads and 98 million streams in just six months, it’s the best case for TV Everywhere’s potential yet.
As content owners weigh the pros and cons of what to license, when to license and who to license content to, customers are the ones stuck in the middle.
コンテンツのオーナーが何を認可するか、いつ認可するか、誰にコンテンツを認可するか、の賛否をはかりにかける時、狭間で立ち往生するのは顧客である。
The fantasy of first-run content on Netflix is little more than a pipe dream (Arrested Development not withstanding), but content is coming online, even if pure over-the-top plays are still financially unrealistic.
Battle over content and who gets it — in music, film and television will continue to be a big trend in 2012. Even on the casual gaming side, what platforms or networks support a property will continue to be an issue that game makers and game players face.