UNDER SUNは、
“ 全ての傷を肯定する ” をコンセプトにしたブランドです。
ブランドを象徴するロゴに使用しているのは、尻尾の欠けたヤモリです。
尻尾の欠けたヤモリは、自らを傷つける為に、尻尾を、切ったのでしょうか?
答えは、その真逆、必死で生きる為に、尻尾を切ったんです。
Translation / English
- Posted at 29 Aug 2022 at 04:38
UNDER SUN is the brand whose concept is “to recognize all faults”.
The logotype used to symbolize the brand is the gecko which lacks its tail.
Did the gecko without the tail cut off the tail to injure himself?
The answer is its opposite, that is, to live desperately.
The logotype used to symbolize the brand is the gecko which lacks its tail.
Did the gecko without the tail cut off the tail to injure himself?
The answer is its opposite, that is, to live desperately.
Translation / English
- Posted at 29 Aug 2022 at 04:37
"Under Sun" is a brand whose concept is "to affirm all the damages".
The item used for the logo that symbolized the brand is tail of gecko.
Did the gecko without the tail cut the tail to damage himself?
The answer is quite opposite. He cut the tail to live desperately.
The item used for the logo that symbolized the brand is tail of gecko.
Did the gecko without the tail cut the tail to damage himself?
The answer is quite opposite. He cut the tail to live desperately.