Rob Reed: I was at Zumbox, where I was VP of Marketing and Government Relations. I was there from when the company launched until March of 2010, when I left to start MomentFeed. That was in addition to the social media work I'd done. Zumbox was essentially the USPS online, where we had networked street addresses so that email cloud flow online the same way as it did offline. That was really my first experience working with a technology that was merging the digital and physical worlds. That, combined with being early on the social web, was the nexus from where MomentFeed came about.
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