But China is emerging as a meaningful revenue source for many top developers. Angry Birds-maker Rovio Mobile told us China has become the company’s second-biggest market after the U.S. PopCap, which is rumored to be fielding offers above $1 billion from Electronic Arts, has also built out an aggressive (and largely independent) strategy in Asia with localized versions of titles like Plants vs. Zombies.
PapayaMobile says it can help with localization, like translating text in games, and making sure that virtual items and mechanics make sense in a cultural context there.
パパヤモービルは、例えばゲームの原文を翻訳して、仮想アイテムと整備士がそこの文化的背景で確実に意味をなすことができるように、それが局地化を促す事ができると言います。
アングリーバードのメーカー、ロヴィオモバイルは、中国は同社の中でアメリカに続いて2番目に大きい市場だと述べている。エレクトロニック・アーツから10億ドルを超えるオファーに対応しているとささやかれているポップキャップは、プラント vs. ゾンビという題名のローカライズ版など、アジア圏で積極的な(ほとんど自社だけでの)戦略を立てている。
パパイヤモバイルは、ゲームを翻訳したり、バーチャルアイテムや仕組みなどが導入される国で文化的に理解されるようにローカライズする手助けができると言う。
The company will also connect developers with handset makers or carriers to secure deals for their games to come pre-installed on devices and teach them about how to market their titles.
PapayaMobile says it can help with localization, like translating text in games, and making sure that virtual items and mechanics make sense in a cultural context there. The company will also connect developers with handset makers or carriers to secure deals for their games to come pre-installed on devices and teach them about how to market their titles.
パパイヤモバイルは、ゲームを翻訳したり、バーチャルアイテムや仕組みが導入される国で文化的に理解されるかなどのローカライズを支援することができると言う。
同社はまた、携帯メーカーや通信会社とデベロッパーを引き合わせ、ゲームソフトが携帯に始めからインストールされるようにしたり、ソフトをどのように売り込むか教えたりする予定だ。
Through this program, PapayaMobile is looking to grow its network and round up more developers for its monetization SDK, which lets developers sell in-game content and virtual goods. The company says the SDK handles local billing methods in the Chinese market, where few consumers may have credit card accounts.
PapayaMobile, which recently raised $18 million from Keytone Ventures and DCM, is a mobile-social gaming network that allows developers to layer their games with social networking features like profiles and competitive leaderboards. Unlike rivals like GREE-owned OpenFeint and Scoreloop, which was recently acquired by RIM, PapayaMobile is purely focused on Android.
ありがとうございます。
今後とも是非宜しくお願い致します。