A number of additional initiatives for this year’s event included the ‘AIME Chief Executive Officer (CEO) Summit’ to discuss external change agents impacting on the business events industry; the ‘Future Event Experience’ area showcasing the latest technology coming online; and a ‘mobile concierge’ to instantly respond to any questions texted through. Alongside all of this was the newly launched ‘Business Events Week’, an inaugural initiative for Australia bringing added business value to both the event as well as to the host city.
With so much hard work taking place, play naturally had to follow, which it did in true Australian fashion and for which they have become renowned.
こういった大変な取組みを行うのだから、自然と遊びの時間が必要になった。これが真のオーストラリアスタイルで、オーストラリア人は「一生懸命仕事をして遊ぶ」ということで知られている。
それほどまでの激務となったら、当然遊びがそのに来なければならなかったが、それは本当にオーストラリアらしいやり方でなされ、それによって彼らは有名になっている。
The social programme included the exuberant opening gala of Melbourne LIVE! at the city’s South Wharf Promenade, followed by a healthy sprinkling of networking sessions at lunch and special networking hours. Visitors could then really let their hair down at the Club Night, held in one of Melbourne’s luxury lounge bars with views over the city.
“All our attendees want to get the most out of the time they spend out of the office, so we have worked towards finding ways to add the maximum value for them,” said De Swart. “We’re confident that all attendees will leave the event having had an extremely productive few days.”
「すべての参加者がオフィス以外での時間を最大限に楽しみたいと思っています。ですから、私達は彼らにとって最大の価値を添えるための方法を見つけることに取り組みました。参加者すべてが非常に生産性の高い数日を過ごしてこのイベントを後にすることは間違いないでしょう。」と、ダ・スワート女史は述べた。
「すべての出席者が、オフィスの外で過ごす時間を最大限に生かしたいと思っているので、彼らに最大の価値をもたらす方法を見つけることを目指して頑張りました」と、ド・スワルトは言った。「すべての出席者がとても実りある数日を過ごしてからイベントを後にするだろうと、我々は確信しています」
After the two day event it would have been difficult to find a voice disagreeing with this opinion, and whilst Australia may geographically be at the edge of the world, in the meeting industry it is firmly central. With another extremely productive event under their belt they have given their clear signal to the meeting industry: AIME high and the rewards will surely follow!
