The take-away: Ensure that someone in your business is keeping up with what Chinese consumers are saying about your brand and products online. Use your social media accounts and websites to deal with any feedback or complaints in an honest and transparent way, before it gets out of control.
Hopefully all that will help your business justify bucket-loads of extra funding for your website and online resources – and ensure Chinese visitors come back. Good luck!
The take-awayは直訳すると「削減」という意味になってしまい、訳がわかりませんでした。原文の前後の文脈を見ると「ヒント、助言」といった意味になるとおもいます。