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3D fashion RPG, ‘Style Me Girl’, by Frenzoo hits top spot on iTunes and Amazon with 1 million downloads in 2 weeks

Hong Kong startup, Frenzoo’s, first 3D fashion mobile role-playing game (RPG), ‘Style Me Girl‘ has reached one million downloads in its first two weeks of release and top the charts for the number one spots for both free RPG and free game on iTunes and Amazon respectively.

Launched on Apple, Google Play and Amazon App Stores, Style Me Girl is Frenzoo’s first product in its series of 3D mobile games for women. Much like how I would play with my Barbie dolls fifteen years back, this game app allows players to create their own avatars, accessorize and dress them. Players start off as an intern at a style magazine in New York and slowly climb up the industry ladder to become a celebrity stylist as they help groom and style models to make them look their best in virtual photo shoots. Instead of Polly Pocket and five stones, girls (and boys) these days have smartphones and tablets as the toys of their generation. With the launch of Style Me Girl targeted at teenage girls, it seems like Frenzoo is looking to introduce Barbie into the virtual world. According to PandoDaily, Frenzoo aims to make ‘Me Girl’ the Barbie of the iPad age.

Simon Newstead, CEO and Co-founder of Frenzoo recently shared about how a successful pivot scored a one million user growth in just two weeks at Echelon 2012.