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Indonesia Mobile Ad Market Doubles in a Year, Android Growing Fastest [INFOGRAPHIC]

Here is an interesting infographic from InMobi about the Indonesian mobile landscape, comparing the current scene up to May 2012 compared with the same point in 2011. The report reveals that the Indonesia mobile ad market grew by a whopping 99 percent, with InMobi serving close to 27 billion ad impressions up to last month.

This is great news for all phone app startups out there, as Indonesia has an impressive developing market for both smartphones and feature-phones. Smartphone impressions grew by a remarkable 123 percent, showing a faster rate of growth than the feature-phone market at 93 percent. In terms of Indonesia’s OS market share, Nokia OSes (33.4 percent) and Symbian (22.5 percent) stay as the top platforms in Indonesia, though they are slowly losing their share to Android. Android has the strongest growth in the last one year with a strong gain of 8.3 percent share in terms of ad impressions, now reaching close to 10 percent market share while both Nokia OS and Symbian OS are slowly losing their shares by -1.0 percent and -5.3 percent respectively.

In terms of the top devices based on their ad impressions share, Nokia still dominates Indonesia with 56 percent. The five most popular devices all come from Nokia as well, led by the X2-01 with 4.6 percent. Phalgun Raju, InMobi’s regional director and general manager for Southeast Asia, Hong Kong and Taiwan noted:

Indonesia continues to show strong growth rates as one of the most mobile-centric markets in this region. Smartphone adoption will continue to ramp up quickly – with Android leading the way – allowing brands even more creative and engaging opportunities to connect with their audiences.

Here is the infographic in its entirety:

For more fun graphics like this one, check out previous entries in our infographic series.