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Another key aspect of Gates' approach was consistently to talk the Microsoft share price down. This was a sensible reaction to the wild fluctuations in share price that can damage the prospects of an otherwise healthy business. As Gates was well aware, high-tech companies such as Microsoft are especially vulnerable to the vagaries of Wall Street, all the more so in the lead up to the launch of strategically important new product releases such as a new version of Windows. To offset this effect, and in sharp contrast to most CEOs, Gates spent many years talking down the prospects of Microsoft.