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CyberAgent To Help International Smartphone Developers Reach Japanese Market

Japanese interactive entertainment company CyberAgent has just announced that it will be providing marketing services for international corporations who are targeting the smartphone market in Japan. The company’s director, Takahito Naoti, explains:

"By establishing the International Mobile Marketing Division we will look to further bolster smartphone advertising revenue in Japan and expand our client base by targeting overseas advertisers encouraged by the burgeoning growth of the Japanese smartphone market." This new mobile marketing initiative will assist application producers and increase downloads in both the Japanese Apple AppStore and the Google Android Market. It will make use of its leading AMoAd smartphone ad network, its app recommendation service FreeAppNow, and its CPI based network CA Reward. A CyberAgent representative tells Penn Olson this evening that the company “believe[s] that Japanese smartphone ad market is still strong, growing, and prominent.” Its announcement also cites Chetan Sharma Consulting saying that Japan has the world’s highest mobile ARPU (see chart below). So in that respect, the Asian nation will be an attractive market in that consumers are quite used to paying for mobile services. And as we noted back in June, the average price of iOS apps are higher in Japan than anywhere in the region.

You can read more about CyberAgent’s Mobile Marketing initiative over on its website.