WeChat Surpassed 100 million Overseas Users
Monthly active users of WeChat reached 235.8 million, up 177% YoY and 21% QoQ, in Q2 2013, according to the financial release. Overseas users reached 100 million. It’s only one month since the announcement of 70 million milestone.
Two mobile games have been added to WeChat 5.0 that was launched ten days ago. One immediately became one of the two hottest games this summer in China; the other, WE-LINK which was launched on Mobile QQ at the same time, has had 40 million installs with 25 million are daily active, according to Martin Lau, president of Tencent, during the earnings call. More mobile games, with some developed in -house and the rest from third-party developers, will be released on Mobile QQ and WeChat later.
The company plans to spend $100-200 million on WeChat marketing in international markets this year. Last month a TV campaign was aired in 15 markets.
同社は、WeChatのマーケティング費用として今年海外市場向けに1億~2億米ドル費やす予定だ。先月、15ヵ国でテレビキャンペーンが放送された。
同社は今年、WeChatの国際市場でのマーケティングに1億〜2億ドルを支出する計画である。先月はテレビでのキャンペーンが15の市場で放映された。