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Fab Hits 11M Members; Sales Up 300 Percent In January

On the heels of winning best ecommerce application at the Crunchies last week, design-focused retail site Fab is revealing impressive sales data for January. The site added 1 million members in the month, bringing Fab’s total membership to 11 million users (up from 1.5 million in January 2012).

While Fab doesn’t normally release monthly revenue data, the company says that January, which is traditionally a slower month for retailers after the holiday rush, saw major growth. Sales were up by nearly 300% in January 2013 over January 2012 and the month was Fab’s 3rd highest sales month ever. Revenue was 40% higher than any previous non-holiday month. The company also announced that Fab now has 1 million members in the UK, which is generating nearly 40% of sales in Europe and is its fastest growing market outside the U.S.

In terms of conversions, Fab’s repeat buyers continue to make up 67% of its daily sales. Mobile sales, which peaked over the holidays, are averaging around 33% of daily sales. And 8% of all logins to Fab in January 2013 resulted in a purchase.

Fab hit its first million dollar sales days over the holidays as well, so we wonder if the company is seeing this happen more frequently. 2012 was a pivotal year for Fab, as it saw major growth and raised a massive amount of funding for international expansion and acquisitions. We’ll see if growth stabilizes in 2013, but it appears the retail site is off to a good start.