zhizi Translations

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zhizi Japanese → English
Original Text

観光庁、経産省、JNTO、JETROが訪客増へ共同行動計画

6月11日開催された観光立国推進閣僚会議(主宰:内閣総理大臣)の第2回会合でとりまとめられた、「観光立国実現に向けたアクション-プログラム」にもとづき、観光庁、経済産業省、日本政府観光局(JNTO)、日本貿易振興機構(ジェトロ)の4者による「訪日外国人増加に向けた共同行動計画」を策定された。

今後、4者が有する国内外の有形-無形のリソースを有効に活用した取組みをさらに強化し訪日外国人増加にむけて取り組む。

Translation

Japan Tourist Agency, METI, JNTO and JETRO Formulate Joint Action Plan to Increase visitors to Japan

Japan’s four organizations - Japan Tourist Agency, Ministry of Economic and Industry, Japan National Tourist Organization (JNTO) and Japan External Trade Organization (JETRO) - have formulated a Joint Action Plan for increasing the Number of Foreign Visitors. The plan was drawn up based on the Action Program toward the Realization of Japan as a Tourism-oriented Country, which was compiled at the second meeting of the Ministerial Council on the Promotion of Japan as a Tourism-oriented country (chaired by the Prime Minister), held on June 11.

Hereafter, the country will undertake various efforts to increase the number of foreign visitors to Japan by further strengthening efforts which effectively utilize both tangible and intangible resources that the four organizations possess at home and abroad.

zhizi Japanese → English
Original Text

Iゾーン:電気自動車や最新雪冷房技術などG8北海道サミットを契機に活発となった環境配慮を展示
Cゾーン:アイヌ先住民族やYosakoiソーラン祭りなど地元の音楽や文化
Eゾーン:社歌のオルゴール制作や、ロゴマークの入った果物の収穫など記念品

海外から出席した旅行会社やMICEエージェントのバイヤーは、「札幌の雪が創り出す幻想的な風景は素晴らしい観光資源。施設が整った都市部からわずかな距離でスキーなどリゾートが味わえるのでさまざまなタイプイベントが企画できそう」と感想を述べていた。

Translation

I-Zone highlighted its eco-friendly technologies, such as electronic cars and the latest snow air conditioning devices, which became hot in the wake of the G8 Hokkaido Summit.
C-Zone introduced visitors to local folk music and culture about the Ainu indigenous people and the Yosakoi-soran festival.
E-Zone promoted commemorative items including music box playing a corporate song and fruits bearing a logo, which visitors can make their own.

Attendees of travel companies and MICE agencies from overseas expressed their thoughts, saying “The scenery which Sapporo creates with snow is fantastic, and it is a great tourism resource. There are also resorts like ski sites in a short distance from the city with full of facilities, so we can plan various types of events.”

zhizi Japanese → English
Original Text

進行役を務めた高見牧人参事官はMICE強化を プロダクト・プライス・プレイス・プロモーションというマーケティングの4つのPの観点で日本MICEの課題を提起。
弱点である開催費用の高さを克服する総額での提案や、MICE独自のブランディングの必要性、積極的な海外メディアの活用などをあげた。

一方で競争相手となるアジア各国の多大な政府の支援に、助成金額で対抗するのではなく、日本の各都市がハブとスポークのように連携できるしくみづくりなど、行政の舵取りについても要請があった。

Translation

Counselor Makito Takami, who moderated the subcommittee, brought up Japan’s challenges in strengthening its MICE business by pointing out the 4Ps marketing paradigm - product, price, place and promotion. Mr. Takami made proposals on financial effort to overcome the country’s weak point of high cost of hosting exhibitions. He also mentioned the need for MICE-focused branding, and suggested participants to actively use the overseas media.

On the other hand, the participants pointed out that the other Asian countries - Japan’s competitors - receive subsidies from their governments. And, they suggested the Japanese government should take a good control of its administrative systems, such as building a mechanism which enable each Japanese city to cooperate with the government as the hub and a spoke, instead of simply competing against the competitors with the amount of subsidy that it offers.

zhizi Japanese → English
Original Text

UFIが南米支部設立、AFIDAと提携も

国際見本市連盟(UFI)は2月6日、欧州、アジア太平洋、中東、アフリカに続く新たな支部として南米支部の設立を発表した。南米の世界経済と国際展示会産業におよぼす影響力の向上を背景に発足された。

UFIの陳先進会長がアメリカ国際見本市協会(AFIDA/会長アンドレス・ロペス・バルデラマ氏)との覚書を締結。
両団体は、南アメリカ地域における展示会産業の継続的な発展と成功、両団体のプロモーションや会員サポートにおいて相互協力することに同意した。

Translation

UFI set up South-American Chapter, and partnered with AFIDA

The Global Association of the Exhibition Industry, UFI, announced on February 6th its creation of a South-American office as a new chapter after opening its chapters in Europe, the Asia-Pacific, the Middle East and Africa. The chapter is founded with the aim of improving the South American’s influence on both the global economy and the International exhibition industry.

Mr. Xianjin Chen, UFI President, signed a memorandum of understanding with Mr. Andrés López Valderrama, the president of the Asociación Internacional de Ferias de America (AFIDA).
The two organizations agreed to work together for the continuous expansion and growth of the exhibition industry in the South American region and for a further effort to promote and support its members of the organizations.