Translator Reviews ( Japanese → English )

Additional info: 海外支社の送る商品仕様説明用の資料です。

Japanese

■最近のヒット商品のデザイン傾向
■安心感：出自不明のオリジナルキャラクターよりも、親しみがあり、既に認知のある動物をベースしたキャラクターが子供達に受け入れられる傾向あり。
■思わず消費者が触りたくなる　
■大好き：スイーツのもつ魅力と動物の持つ愛らしさ、思わず触れてみたくなっちゃう可愛いデザイン

■チャレンジ：女児に敬遠されそうなテーマでもアプローチ次第では受け入れられる
一見タブーっぽいモチーフでもかわいい

かわいいけど　超“変”！
のびのびコントロール

店頭でもふわっ！プニッを体感!

English

■Design trend of recent hit products
■Sense of security : Rather than some unknown original character, there's a trend that characters based on known, familiar animals are better accepted by children.
■Make consumers want to touch the product without thinking.
■Very favored: Cute design using the charm of sweets and the loveliness of animals that makes people want to touch it without thinking.

■Challenges: Themes that young girls tend to avoid can work depending on the approach.
A theme that seems taboo at first glance can be cute, too.

Cute, but very "strange"!
Carefree control.

Feel the fluffiness even at the storefront!