サントリーはザ・ローリング・ストーンズのマークをデザインした「ストーンズバー」シリーズを６月に販売開始すると発表した。第１弾としてこれまでにない味の第３のビール、カクテル、ハイボールを投入する。 リップス＆タンマークはＴシャツのデザインなどに使われており、ストーンズを知らない若い世代でも知名度が高い。同社は「誰もが知っていてインパクトがある」としてこのマークを使った商品発売方針を決め５年程度をかけてミック・ジャガーら関係者から使用許可を得たという。契約した期間や金額は非公表
Rating
44
Translation / English
- Posted at 03 Apr 2012 at 01:47
Suntory has announced that, in June it will start selling the "Stones Bar" series that was designed by the Mark of The Rolling Stones.There will be introdution of 3 new tastes like cocktails, a high ball and beer, that will be different from the first one.Lips & Tan has been used as designs, on T-shirts, and this is popular even within the youg geenration who are unaware of the Stones brand.Company has obtained permission to use Mick Jagger and from stakeholders over the five years decided to release products with this mark as "there is impact that anyone is aware of" The contract period or amount is undisclosed
Rating
58
Translation / English
- Posted at 03 Apr 2012 at 01:57
Suntory announced that “Stone’s bar” series, designed with Rolling Stones’ logo will be available from June. They are planning to start by introducing the third beer with a new taste, cocktail, and highball. Lips & Tongue logo has been used on T-shirt designs and is well known to young generation who doesn't even know Stones. Suntory decided to use this logo on their products, since it is known to everybody and has a strong impact. After spending around 5 years, they received the licensing permission from Mick Jagger and the related parties. The contract term and the contract price have not been disclosed.
