6 BEERS YOU MUST DRINK
There are 4 big beer companies in Japan. ASAHI, KIRIN, SUNTORY and SAPPORO. Those are very famous in the world, so I guess you've heard at least one of them. We basically only have those 4 companies, it seems pretty easy to complete Japanese beer right?
Here is the beer business system in Japan. Those 4 companies are producing many kinds of beers. It's not like "Original" and "Light".
First of all, those companies have some their own brands and each brand has different target. And those brand make different types to reach to the core customers. So, for example SAPPORO, they have 15-20 brands of beer, and each brand has 2-5 different types, so they produce about 60 different types of beer.
6 个你一定要品尝的啤酒
日本有4家大型啤酒公司。朝日,麒麟,三得利与札幌。他们都是世界上的知名公司,我猜你已听过他们其中大名。我们基本上只有4家啤酒公司,那麽似乎完整介绍日本啤酒竞是相当简单的?
目前日本的啤酒商业系统现况是这样。这四家公司生产许多种酒。但却并非"独创"与 "轻度取向 "。
首先,这四家公司有他们自己的品牌,而每个品牌锁定不同的客群。这些品牌制作不同类型的酒给核心消费者。
例如:札幌他们有15到20个品牌的啤酒,每个品牌有2到5个类型,所以他们制造大约60种不同的酒类。