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Japan's version of the horsemeat scandal has since spread to several household names in catering. While, as in Britain, no one has fallen ill from eating mislabelled produce, the outbreak of anger shows no sign of abating.

Consumers who believed they had eaten prized kuruma shrimps, for example, were told they had in fact dined on the much cheaper black tiger version.

The first incident, earlier this summer, went almost unnoticed. The Prince hotel in Tokyo was forced to come clean after a diner complained in a blogpost that a "scallop" dish he had ordered contained a similar, but cheaper, type of shellfish.