2012年度にOCVBが支援したMICE開催は、合計279件で前年度比58.5％増と過去最高を記録。
OCVBでは、国内外における沖縄でのMICE開催の魅力を発信するため、MICE商談会・見本市に参加したほか、沖縄MICEセミナーの開催、MICE関係メディアを活用したプロモーションによる誘致広報活動を実施。
具体的には、商談会・見本市に計5回参加し、延べ100社と商談してMICE開催地である沖縄をPRした。
OCVBでは過去最高件数は「各種誘致活動を積極的に展開した結果」と語った。
OCVB supported MICEs totaling up to 279 events in 2012, an increase of 58.5% over that of the previous year and the most in its history.
In order to send messages in and out Japan about the advantages of holding a MICE in Okinawa, OCVB participated in various make-a-business gatherings and exhibitions. Also they held seminors regarding MICE Okinawa as well as publicized the event to invite participants by taking advantage of the MIC-related media. Such activities included 5 make-a-business gatherings/exhibitions and business negotiations with 100 companies in total, through all of which OCVB tried to publicize Okinawa, which is the venue of the expected MICE.
OCVB attributed the most-in-history achievement to "the result of our active invitation efforts in various manners."
訳注： 商談会だけがどうしてもわからず、造語です。
