Domestic Brands Account for 60% of China’s Smartphone Market
Over the past couple of years, Chinese companies have been cranking out smartphones like clockwork while global brands like Nokia and LG have busied themselves with losing market share left and right. The result, according to research firm Canalys, is that as of Q3 2012, domestic brands account for 60 percent of China’s smartphone market.
The top five smartphone brands are Samsung, Lenovo, CoolPad, Huawei, and ZTE according to the research firm. Samsung is a Korean company, of course, but the other companies are all domestic brands.
Whether this trend will continue is anyone’s guess. Lenovo’s recent performance would seem to be an indication of growing Chinese dominance, as its mobile division has been kicking ass recently. ZTE, on the other hand, is bleeding staffers and money, and cutbacks to the mobile department (or straight-up bankruptcy) could lie in the company’s future.
この流れが続くかどうかは、誰が見てもお分かりでしょう。レノボの最近の業績は近年のモバイル部門の急成長もあり、中国の経済の発展の指標を表しているようです。一方、ZTEは今後のモバイル部門の存続のため、(あるいは持ちこたえられないかもしれませんが)人員、経費を減らし、削減に取り組んでいます。
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