Facebook's impending initial public offering on NASDAQ isn't the only way that people will be able to trade in stock of the social networking site.
By June of this year, public companies will be able to sell their stock to customers directly from their Facebook pages with no fees, no brokers, and in as little as $10 increments, San Francisco-based company Loyal3 announced at Ad Age's Digital Conference Wednesday.
"This is the next evolution of the 'like' button in a lot of ways," Loyal3 director and former Facebook CPO Chris Kelly said
今年の6月までに、公開企業はフェースブック・ページから、無料かつ仲介業者無しで、そして、わずか１０ドル単位で顧客に株式を直接売ることが出来るようになる、とサンフランシスコが本拠地のLoyal3が水曜日、Age's Digital Conferenceで発表した。
「これはいろいろな意味で”いいね”ボタンの次の段階だ」とLoyal3の取締役であり元フェースブックCPOのクリス・ケリーは述べた。
今年の六月までに上場企業は自社の株をFacebookのページを通じて、手数料や仲介業者なしで、かつ最低10ドル刻みの価格で、直接顧客に売ることができるようになると、水曜日に行われたAd Age's Digitalカンファレンスで、サンフランシスコを拠点とするLoyal3が発表しました。
「様々な意味で、これは"いいね"ボタンの次の進化である。」と、現在Loyal3のディレクターで前Facebook最高個人情報保護責任者であるChris Kellyは言いました。
There's a significant untapped consumer base for stock, according to Loyal3, only 18 percent of American families are stock owners.
"Ownership changes everything," CEO Barry Schneider said. "People care more about things they own than things they don't." He then echoed Lawrence Summer's mantra that "in the history of the world, no one has ever washed a rented car."
Schneider sees his customer stock ownership plan as an extension of the "Occupy Wall Street" movement.
"Occupy Wall Street exemplifies the disenfranchisement your consumers feel," he said. Now they can "occupy Main Street." To hammer home the "for-the-people" point, there will be a $2,500 a month cap to deter day traders.
The platform will allow partial ownership in as little as three clicks. "We've set out to modernize a system to make it cost effective for brands and made it easy for consumers as buying a book on Amazon."
