QR Codes Connect Art on the Wall With Music on Your iPhone
Portuguese artist Nuno Serrão wants to make art viewing more stimulating by incorporating music through an iPhone app and QR codes.
The artist’s photography exhibit called Project Paperclip is currently housed at the Centro das Artes in Madeira Island, Portugal. People can walk in and do something usually discouraged at galleries — wear headphones and listen to music while taking in the images.
“It can carry you to a different interpretation of that moment in the frame,” Serrão, who has a background in programming, design and music, told Mashable. “All the pictures are inspired by science, curiosity and imagination.”
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ポルトガルの芸術家ヌノ・セリャーノはiPhoneアプリやQRコードを通じて音楽を取り入れることによって芸術鑑賞をより刺激的にしたいと考えている。
Project Paperclipと呼ばれる芸術家の写真展は現在ポルトガルのマデイア島にあるthe Centro das Artesで開催されている。訪問客は歩いたり画廊で普段では不安なことをすることができる。作品鑑賞中にヘッドフォンをつけ音楽を聞いたりすることなどである。
「これは、その瞬間の異なった解釈へと誘う」プログラミング・デザイン・音楽の経験を持つセリャーノはMashableにそうコメントした。「これら写真全部は科学・好奇心そして想像力からひらめきを得たものなんだ。」
ポルトガルの芸術家Serrãoが、iPhoneアプリとQRコードを使って音楽を組み合わせることで、絵画鑑賞をもっと刺激的なものにしようとしている。
Project Paperclipという彼の写真展が、現在ポルトガルはマデイラ島のCentro das Artesで開かれている。そこでは絵画を鑑賞中にヘッドホンをつけて音楽を聴くといった、普段美術館では奨励されていないことができる。
「そうすることで、その絵画についての違った解釈を生み出してくれるのです。」プログラミングやデザイン、そして音楽にバックグラウンドを持つSerrão氏は、Mashableにそう語った。
「すべての作品は科学、好奇心、そして想像にインスピレーションを受けています。」
People can experience it by downloading the free Project Paperclip app. The app developed especially for this exhibit scans the QR scans very easily, connecting to musical airwaves. Try it online, where a few images from the Project Paperclip are viewable.
“The QR codes are used to unlock the soundscapes so that the viewer has access to the reactive soundscapes designed for that photo,” he said as he explained how the idea evolved.
The experience at the gallery or using the app outside the exhibit will be different for everyone. The soundtracks will change depending on when and where you open the application. Your voice, level of noise in the room, movement, and location will set off different sounds, according to the artist.
This gallery is the first augmented reality art exhibit, revolving around a Cold War theme — chosen because it is interesting from a cultural, scientific and political standpoint.
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“There has been an incredible wave of great feedback, I’ve been following mostly on Twitter,” said Serrão, who hopes to bring the augmented reality art experience to international audiences.
The photos are surreal, especially with the pairing of soundtracks. The artist captured natural sound where photos were taken and incorporated those into original soundscapes co-created with musician Alexandre Gonçalves.
“I think I feel in love with the concept of joining art forms when I read a book [by] Arthur C. Clark called The Songs of Distant Earth,” he said, mentioning the 1986 science fiction novel that eventually was sold with a CD based on the book after 1994.
The 16-photograph exhibit opened Feb. 11 and will be available until April 29. The app is currently only available for iPhone 3 and later.
