Несмотря на снижение экспорта, продажи японских компаний в странах Азии растут. Особенно популярны предметы домашнего обихода, к примеру бытовая техника, а также продукты питания: начиная от стиральных машин для сари, одежды, которую непросто стирать, до лапши быстрого приготовления, изготовленной на основе тщательного изучения вкусов жителей Вьетнама. Каждый продукт разрабатывается с особым тщанием для адаптирования его в определенном регионе. Мы расскажем о стратегии японских компаний, которые ищут возможности увеличения своей доли на рынках стран с другой культурой и традициями.
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Translation / English
- Posted at 22 Nov 2013 at 14:51
Despite the decrease in exports, Japanese companies' sales are rising in Asian countries. Especially popular are home use items, like household appliances and foodstuffs also: from washing machines for saris, clothes that are difficult to wash, to quick noodles, developped on the basis of a thorough study of Vietnamese culinary tastes. Each product is developped with a special diligence for its adaptation in a particular region. We will relate the strategy of Japanese companies seeking to increase their market shares in countries with different cultures and traditions.
Rating
50
Translation / English
- Posted at 22 Nov 2013 at 15:08
Despite the decline in exports, sales of Japanese companies in Asian countries are growing. Especially popular are the household items that include household appliances, as well as food items: from washing machines for saris, clothing that is not so easy to wash, to instant ramen, prepared by carefully studying preferences of Vietnamese residents. Every product is designed with a special care in order to adapt it to the specific region . We will talk about the strategy of Japanese companies that are looking for opportunities to increase their market shares in countries with different cultures and traditions .
Rating
50
Translation / English
- Posted at 22 Nov 2013 at 15:01
Despite the decline in exports, sales of Japanese companies in Asia are growing. Especially popular household items , such as household appliances, as well as food : from washing machines for sari clothing that is not easy to erase , to instant noodles, made a careful study of Vietnamese flavors . Every product is designed with special care in order to adapt it to a particular region. We will talk about the strategy of Japanese companies, which are looking for opportunities to increase its market share in countries with a different culture and traditions.
