Online marketing meets offline marketing
For many e-commerce brands, social media can help amplify offline campaigns and vice versa. Luxola has tried local Twitter treasure hunts and photo contests, tying physical locations to their online presence. These offline campaigns help to reinforce the beauty lifestyle that is part of the Luxola narrative.
Groupon, ironically, set up a physical redemption center to compliment their online presence. The purpose of a physical shop was to make it easy to redeem deals, to discover new deals, and to provide customer service. A physical Groupon store is a good fit for mall-crazy Singapore, and it’s a great example of tying offline marketing activities to online, especially in a market that has not historically adopted stand-alone online commerce.
It’s early days for e-commerce in Southeast Asia, but the landscape is maturing quickly. Next generation e-commerce business models in the region will no doubt focus on widespread social media adoption, the emerging mobile landscape, and Asia’s fashion-crazy culture.
これは東南アジアにおけるeコマースの初期段階といえるが、この眺望は急速に成長しています。同地域における次世代のeコマースのビジネスモデルは間違いなく、広範なソーシャルメディアの普及、新興国の携帯事情、アジアのファッション大好き文化に焦点を当てることになるだろう。
東南アジアにおいてeコマースはまだはじまったばかりだが、市場は急速に成熟しつつある。この地域における次世代のeコマースのビジネスモデルが、広範囲にわたるソーシャルメディアの普及、モバイルの普及拡大、そしてアジアのファッションに敏感な文化といった要素に注目することは確実だ。
