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We’re always looking to improve the way you can analyze metrics in GA, and ecommerce is one subset of data that is of particular importance to many of our users.

These changes will allow you to better filter, segment and categorize the revenue generating portion of your traffic. 

We wanted to notify users in advance of the expected rollout Friday in order to ensure you are prepared and aware. 

You will now be able to utilize custom variables for your ecommerce data, allowing you to better segment your revenue generating traffic. We will also be expanding filters for ecommerce to support page title. Previously ecommerce data didn’t respect profile filters for “page-level” data.